With higher bounce rates consistently plaguing websites lacking in speed, performance optimization must be an essential priority for any serious website project. Thankfully, there are a number of impactful technical enhancements and design adjustments a skilled web designer can implement to dramatically improve overall website loading speeds.
Optimize All Image Assets
Visually rich and high-resolution imagery, while important for appeal, often contributes significantly to overall page weight and load times. A technically meticulous web designer will optimize all JPEG, PNG, GIF, and SVG image files through selective compression and resizing techniques that reduce file sizes without noticeably compromising quality or resolution. Striking the right balance for each image with pixel size and compression enables retaining visual appeal while aiding loading.
Reduce Redundant File Requests
Every external file, image, script, and style sheet referenced on a page requires a separate request to load it, thus multiplying the total loading time. An optimized web designer consolidates files wherever possible, leverages browser caching mechanisms for static assets, and uses CDNs to retrieve many common third-party assets from just a single, highly optimized request. Limiting the number of file requests ultimately dramatically speeds up page loading.
Choose Lightweight Web Font Options
While custom web fonts certainly add extra elegance and branding, they require extra requests and bandwidth that increases page weights. An optimization-focused web designer minimizes this by selecting natively lightweight system font options from Google Fonts and Fontsource, only embedding the subset of font characters selectively needed per page. Limiting font variety and code keeps pages lean.
Simplify Design Layouts and Effects
Although visually appealing, complex gradients, animations, illustrations, and other advanced visual effects can negatively impact loading speeds, especially on mobiles. A web designer simplifies layouts by consolidating graphical elements where possible and strategically mixing media formats to enable the most efficient browser rendering. Cleaner, simpler pages inherently load much faster.
Reduce Unnecessary Redirects
Too many unnecessary redirects on a domain from inefficient linking structures or messy configurations create lag time that accumulates. A web designer ensures the website’s underlying information architecture and domain setup utilizes the most direct linking routes possible through sitemap optimizations. Required redirects are also technically enhanced on servers to operate as quickly as possible.
Enable GZIP Compression
GZIP compression seamlessly shrinks file sizes through compacting contents which enables faster transfers. A technically adept web designer runs tests to confirm the web servers are correctly utilizing this highly impactful compression across assets and adds additional third-party options as fail-safe measures where needed. Smaller files inherently travel faster.
Choose Speed-Focused Hosting Infrastructure
Premium website hosting services optimize their networks, servers, and data centers specifically for ultra-fast content delivery. An optimization-minded web designer chooses suitable plans that guarantee high uptimes and speed at the environment level or configures dedicated front-end caching servers like Varnish to rapidly serve already cached pages. Reliable hosting infrastructure accelerates sites.
Conduct Ongoing Optimization
As more web pages and assets get added to a site over time after launch, website speed can gradually decline. An experienced web designer stays on top of this by monitoring periodically and re-optimizing to realign with the latest best practices. They run automated tools to catch any new performance issues.
A fast-loading, quick-responding website leaves positive first impressions on visitors and keeps them engaged longer during visits. By continually applying key technical enhancements and simplifying website designs, a diligent and savvy web designer can deliver site speeds that satisfy both users and search engines.