A website’s fonts and colors shape first impressions and guide visual hierarchy. While trends come and go, certain choices make receptive palettes. When planning designs, a website designer should consider stylistic goals and technical factors to select optimal fonts and color schemes.
Choose Clean, Scannable Fonts
With web skimming prevalent, a website designer opts for clean, sans-serif fonts. Highly legible typefaces like Arial, Verdana, and Helvetica perform reliably across devices. Avoid ornate scripts illegible in smaller sizes. Stick with simple fonts conveying professionalism.
Use Fonts Strategically
Rather than limiting to one font, a website designer thoughtfully applies different ones to headings, body text, and accents. For example, a clear, friendly sans-serif for paragraphs combined with a bolder display font for titles creates visual interest while maintaining scalability.
Review Font Pairings
Not all fonts complement each other when combined. a website designer reviews samples to identify pleasing pairings like classic Helvetica headings with Verdana body text. Avoid jarring mismatches and straining readability. Harmonious font duos enhance engagement.
Check Mobile Rendering
A website designer previews font appearance on smartphones and tablets before finalizing. Very thin and condensed fonts illegible on desktops become utterly unreadable on mobile. Testing responsiveness helps a website designer choose mobile-friendly fonts.
Use Color to Convey Brand Personality
Colors incorporate subtle emotional messaging. a website designer selects hues that evoke desired feelings, whether warm and friendly or sleek and professional. Reflect brand personality through the considered use of color symbolism and psychology.
Seek Accessible Color Contrast
Sufficient color contrast between text and backgrounds enables easy reading by all visitors. a website designer ensures a AAA rating on contrast checkers for accessibility. Do not solely rely on color to convey meaning. Support with text and symbols.
Apply Colors Thoughtfully
While accent colors draw attention, ubiquitous overuse creates overwhelming rainbows. a website designer applies colors strategically to make key elements stand out while retaining visual clarity. Colors highlight, not distract.
Consider Industry Conventions
Some color associations are universal, like blue for professionalism, while others align with industry norms. For example, financial services use conservative palettes. a Singapore web designer balances creativity with expected codes.
Colors render differently on monitors. a website designer thoroughly tests palettes on multiple screens and devices, making edits as needed for consistent appeal. Minor tweaks can enhance accessibility and alignment with brand intent.
With an understanding of stylistic goals, target audience, and technical considerations, a website designer artfully chooses font and color combinations that shape perceptions and guide visitors seamlessly. Even subtle optimizations make websites more engaging and effective.